Analytics

Analytics purpose

Analytics shows what happens before and through submission.

Views

Counts live form views.

Starts

Counts visitors who begin interacting with a live form.

Submissions

Counts successfully completed live submissions.

Conversion

Helps compare traffic with completed responses.

Preview behavior

Administrator Preview does not count in Analytics.

Live activity from:

• Direct Link
• Inline Embed
• Popup

does count.

How to interpret the funnel

Many views, few starts

Possible causes:

• Weak introduction
• Form does not match visitor expectations
• First screen is unclear

Many starts, fewer submissions

Possible causes:

• Form is too long
• Too many required questions
• Confusing questions
• Visitors encounter an unnecessary field

Use Analytics as a guide, then test the form experience yourself.