Analytics
Understand Searches, zero-result rate, clicks and Popular Searches.
Date range
Choose the period you want to review.
Searches
Total recorded searches in the selected period.
Zero-result percentage
The share of searches that returned no organic result. A high value can reveal missing sources, vocabulary gaps or topics your index does not cover.
Result clicks
Clicks on normal indexed search results.
Sponsored / API clicks
Clicks on connected API/Awin results.
Popular Searches
Shows what visitors search for most often. Use this to decide which sources to add and which ranking problems deserve attention.
Zero-result searches
These are especially useful for improving coverage. Search the same term yourself before adding content: sometimes a zero-result query is simply too specific or misspelled.
Clicks by source
Helps identify which indexed or connected sources visitors actually find useful.
Analytics are recorded after results render so tracking problems do not interrupt normal search.