Launch Content & Calls to Action
Write the public pre-launch and live-page content.
Content is divided into what visitors see before launch and what they see after launch when Live Page mode is used.
Pre-launch content
Configure the eyebrow/kicker, headline, introduction, primary CTA, secondary CTA and signup messaging.
Calls to action
Use clear labels and destinations. The CTA can point to another page, an anchor on the launch page or an external destination.
Live content
Prepare the live eyebrow, headline, introduction and CTA before launch day. Email templates can use live-content placeholders so the launch email and public live message stay aligned.
TIPKeep the main launch headline short. Cinematic layouts generally work best when the headline is treated as a visual element rather than a paragraph.
Last updated August 24, 2026